When the T20 was launched nobody imagined the success and the TV ratings it will receive. Before the IPL all the kids were busy in mobile games and teenagers were engrossed in chatting online. Women had their own K series of serials and men were busy in watching the share market trends! So what happened after the league matches started? The entire world of idiot box was upside down!

Due to the usual remote- wars at all the households, the dedicated fans of the sport have gone for getting the new TV sets for watching the players in action! In the peak of hot days the refrigerators and air conditioners manufacturers have found the best platform to advertise their goodies.

According to a survey there has been a growth of 20% in sale of TV sets after the IPL started. Sale of LCDs and plasma TVs have registered the growth of 100% in their sales. It is estimated that 131 million people have watched the matches simultaneously.

Thus the new avatar of cricket is the top viewed program of recent times. All the leading companies like LG, Samsung, Videocon and Whirlpool etc stand to gain a lot from this Karma yudh of Cricket! The 45-day long tournament is expected to push up consumer electronics sales by at least 30 per cent, something similar to what had happened a year ago during the ICC World Cup.

Interestingly, restaurants, fast food joints and shopping malls are the biggest buyers of television sets. According to the estimates, Kolkata has already bought over 2,000 television sets since the league matches started!

Another impact of the league matches has seen the mounting revenue for the Set Max on the other hand the channels like Zee, Sony, Star Plus are suffering badly as the daily soaps offered by these channels are losing their viewer ship. IPL has been in the full swing and due to this impact the latest show by Shahrukh Khan –“Kya Aap Panchvi Pass Se Tez Hai” has lost all the sheen and the glamour associated with King Khan.

Most of the people sit to watch the match rather than King Khan’s show. In its second week itself, league’s TRP soared up to 4.7, which was higher than the highest rated television soaps. While other channels are struggling to retain their viewers, SET Max is cashing in on it. Its market share of this channel rose to whopping 28.8% from a mere 5.7% just a few weeks ago.

So once again Cricket has proved itself the biggest passion of India! Everybody may not gain from it but it’s the cricket fan who is getting the most out of it – i.e. fun entertainment and thrill!