IPL has proved the best investment ever by the channel Set Max! Getting the telecast rights at a mind boggling price of more than 4000 crore, has proved a grand fiesta for the channel. Set Max never generated so much revenue and the TRPs never soared higher!

Approximately more than 130 million viewers have already watched the cricket extravaganza! All the news and entertainment channels are struggling to retain their viewers. The T20 cricket matches have almost galloped the prime time between 8pm to 11pm. On weekends cricket spreads its feet to the timings between 4pm and 6pm as well. So its cricket, cricket and cricket every where!

According to a survey the percentage of people watching sports has jumped to 19.9% from mere 6.6% that too just with in April. This recurring fever of cricket has made the news channels, quiz shows, movies channels victims. Out of the six metros the maximum eyeballs watched matches in Kolkata followed by Hyderabad. Set Max is on its way to break all the cricket viewer ship records. MAX has achieved a massive share of television viewership as it has moved from the No 4 to No 1 spot, across all the channels.

Star Plus launched ‘Kya Aap Panchvi pass se Tez Hai’ with much fanfare but people like King Khan more at the stadium than watching him with kids! So far League has proved the biggest cricket carnival of the year.

Interestingly, a large chunk of IPL viewers comprises of women. So women are no more interested in the SAAS BAHU dramas rather the young energetic men on the ground are turning into the eye candies!

Apart from the glamour quotient involved, this dramatic increase in viewership has a lot to do with the entertainment quotient! Out of all the teams, the viewership is higher for matches played by the Kolkata team. With King Khan in the stadium and his bandwagon of co-stars, these matches have been successful in drawing the maximum number of viewers to the stadium and TV as well. The team’s matches have a viewership of 8.6 million across 6 metros.

So the league has proved itself the biggest blockbuster of this year!